ORIGINALLY PERCEIVED AS PURELY FUNCTIONAL COLLECTION POINTS, THE ALTSTOFFSAMMELZENTREN (ASZ) IN UPPER AUSTRIA LACKED A CLEAR, CONTEMPORARY IDENTITY. THE REBRANDING REPOSITIONS THEM AS VISIBLE, APPROACHABLE SPACES WITHIN THE CIRCULAR ECONOMY, SHIFTING THE FOCUS FROM WASTE TO RESOURCES. A COHESIVE DESIGN SYSTEM ENSURES CONSISTENCY ACROSS ALL 177 LOCATIONS, IMPROVING CLARITY AND ORIENTATION.
CLIENT
ALTSTOFFSAMMELZENTRUM OÖ
DELIVERABLES
BRANDING, ILLUSTRATION, PHOTOGRAPHY, SOCIAL MEDIA
CREDITS
PROJECT LEAD, Strategy:
CHRISTINA LUGMAYR;
PHOTOGRAPHY: WINFRIED FLOHNER
ROLE
ART DIRECTION, CONCEPT, Design, PHOTO PRODUCTION, Social Media
